Digital Platform for Emirati
Career Development

Business Case

Business Problem

Launching client as a mobile-first digital platform presented several challenges:

• No existing digital platform to track candidate tasks and progress
• Managers lacked real-time visibility into candidate performance
• Engagement and motivation needed to be increased through interactive features
• Learning journeys were manual and unstructured, making it hard for candidates to follow
• Mentoring, feedback, and approvals were time-consuming and decentralized

To address these issues, the airport initiated a project to develop a centralized operations management portal that would streamline workflows and improve operational transparency.

Our Scope

Our goal was to design and deliver a brand-new mobile application that digitizes and gamifies the client program from the ground up.

The scope included:

• UX research with candidates, managers, and mentors
• Mapping the full candidate journey and program workflows
• Information architecture for modules, tasks, approvals, and gamified elements
• Wireframing and interaction design for multiple user roles
• UI design system creation for dashboards, leaderboards, and notifications
• Prototyping and usability testing
• End-to-end design support during app development

Solution

The client mobile app is a new, centralized platform for candidates and managers, built to streamline task completion, approvals, and engagement.

• Candidate Dashboard
• Unified view of assigned modules and tasks
• Real-time progress indicators and milestone tracking
• Notifications for deadlines and daily challenges
• Easy access to mentors and feedback

• Task Management & Approvals
• Clear Task Visibility: Candidates see tasks, due dates, and validation criteria
• Manager Oversight: Real-time dashboards allow managers to track progress
• Seamless Approvals: Mentors and managers can review tasks directly within the app

• Gamification & Engagement
• Battle of Boats Leaderboard tracks candidate and manager performance
• Daily Challenges motivate participation and improve scores
• Scorecards & Rankings provide live performance insights

• Guided Learning Journey
• Module-based tasks guide candidates through the program
• Self-paced task completion with smart notifications for deadlines
• Structured evaluation and feedback submissions

Business Value

The Terminal Operations Management Portal created significant value for the airport by digitizing workflows, centralizing operational tools, and improving cross-department collaboration.

• Digital-first candidate engagement through mobile gamification
• Real-time manager oversight with dashboards and approval workflows
• Structured learning journeys via module-based task organization
• Enhanced motivation and performance tracking using challenges and leaderboards
• Streamlined mentoring and feedback through in-app features