Call Us : +971 4 243 8579
x

Corporate Website
Redesign

Services Delivered

UI/UX Design Website Development Data & Analytics

Client Profile

A government-linked organisation in the UAE providing comprehensive transport and mobility services across sectors including schools, corporate fleets, public transport, logistics, and specialised mobility solutions.

Client’s vision is to deliver safe, innovative, and integrated transport services to individuals, businesses, government entities, and communities. Its service ecosystem covers fleet management, school transportation, driver licensing coordination, logistics solutions, vehicle leasing, and more.

The client aimed to redesign the corporate website to reflect its strategic positioning, improve service discovery, and better serve diverse user groups including students, parents, service partners, corporate clients, and citizens.

img

Business Case

Business Problem

Before the redesign initiative, the client website faced multiple challenges:

  • Complex Navigation: Users struggled to find services, information, and contact points due to poorly structured menus and content hierarchy.
  • Limited User Awareness: Service diversity (fleet solutions, school transport, logistics) was not easily discoverable.
  • Inconsistent UI Elements: Visual inconsistencies reduced overall trust and user confidence.
  • Poor Mobile Experience: Non‑optimized layouts and touch inconsistencies led to dropoffs on mobile devices.
  • Outdated Information Architecture:Content was siloed and hard to locate for non‑technical users.

These issues impacted user engagement, service adoption, and enquiries from key audiences including parents, corporate partners, and citizens seeking transport services.

Our Scope

We were engaged to reimagine the client online experience and build a modern corporate website that:

  • Clearly presents all services and solutions provided by client.
  • Improves navigation and task completion for diverse user groups
  • Enhances mobile responsiveness and accessibility
  • Supports multilingual (Arabic/English) user journeys
  • Facilitates contact, enquiries, and service requests
  • Aligns UI visuals with Client’s brand equity and digital standards
img

Solution

  • User‑Centric Navigation & IA
  • Redesigned the menu structure for service clarity
  • Grouped transport solutions under intuitive categories (School Transport, Corporate Services, Logistics, etc.)
  • Added quick access links and search functionality
  • Responsive & Accessible Design
  • Built mobile‑first layouts with clear call‑to‑action buttons
  • Increased touch targets and improved visual hierarchy
  • Meets accessibility standards for Arabic/English content
  • Modular Visual Components
  • Developed reusable UI components (cards, banners, service blocks, forms)
  • Consistent styling for buttons, icons, and typography to reinforce brand trust
  • Service Discovery Enhancements
  • Introduced interactive service cards with clear descriptions
  • Added visual cues for deadlines, registrations, and real‑time announcements
  • Multilingual Support
  • Fully supported Arabic and English versions with text direction adjustments
  • Ensured translations maintained clarity and usability

Business Benefits to Client

  • Improved User Engagement
  • Reorganized content increased time on site and lowered bounce rates
  • Better Service Discovery
  • Users locate services such as school transport, fleet booking, and logistics solutions quickly
  • Higher Enquiry Conversion
  • Clear CTAs and contact flows drove more website enquiries
  • Responsive Experience
  • Mobile visitors engage seamlessly across screens, boosting accessibility
  • Brand Consistency
  • Enhanced UI visuals aligned with Client’s brand credibility and recognition
  • Operational Efficiency
  • Reduced support calls due to clearer self‑serve information discovery

Key Challenges in the Project and
How We Addressed Them

Challenge
Our Approach

Complex Navigation & Service Discovery

Users found it difficult to locate specific transport services or contact points due to confusing me

Reorganized content into meaningful categories, added predictive search, and introduced service cards that surface key actions.

Diverse Audience Needs

Parent users, corporate clients, job seekers, and citizens had different goals on the site.

Created user personas and tailored task flows to ensure relevant entry points for each audience segment.

Poor Mobile Performance

Original site was not optimized for mobile, leading to high drop‑off rates.

Built layouts optimized for phones and tablets with adaptive UI patterns and larger touch targets.

Language & Accessibility Requirements

Supporting both Arabic and English while maintaining usability was complex.

Created carefully styled Arabic layouts with proper RTL support and consistent translation patterns.

Content Overload

Too much text without hierarchy made critical information hard to scan.

Introduced headings, icons, card patterns, and white space to make content easy to scan and act upon.

Other Case Studies

View all Case Studiess